Operators who want to use AI for real
You want the real version — actual hours recovered every week, not a chatbot bolted onto your homepage.
Independent consulting for teams that want AI to actually recover hours — not a chatbot on the homepage. I deploy AI agents into the workflows your ops team runs every day, and fix the CRM and systems underneath so the automation sticks.
Who we help
Usually 10–200 people. The business is working. The manual work behind it is what’s eating your team’s week — and it’s exactly what AI is finally ready to take off their plate.
You want the real version — actual hours recovered every week, not a chatbot bolted onto your homepage.
You've outgrown spreadsheets and workarounds, but replacing everything feels like a project you can't afford to get wrong.
Your CRM is live but nobody trusts it — data is stale, pipelines don't reflect reality, and your team works around it.
Services
The lead is AI efficiency and operations automation. When the systems underneath need fixing to make that work — CRM, data, integrations, custom apps — I do that too. One person, one engagement.
Real, measured hours recovered — not a demo. Agents wired into the tools your team already uses, with a number on how much time each workflow got back after launch.
Claude · OpenAI · n8n · Grok Bot · Vercel AI
Set up or fix CRMs that people trust. Connect the rest of your stack so data flows automatically. Reporting that reflects reality.
Identify what to keep, replace, or migrate. Move cleanly without losing history. Document everything so it isn't stuck in one person's head.
Marketing sites built for how customers actually search. Internal apps that talk to your systems. Post-launch support so you're not on your own when something breaks.
The approach
Most consultants come in knowing what they’re going to recommend before they’ve heard anything. I don’t work that way. Before I suggest anything — AI agent or otherwise — I want to know how your team actually gets work done. The workarounds. The stuff stuck in someone’s head. Tools built for how people actually work get used. Tools built for how they’re supposed to work collect dust.
I learn how work actually gets done — not the org chart version. The workarounds. The stuff living in someone's inbox.
You get a recommendation based on what I found, not a template I brought in the door.
Hands-on. I do the work or I'm next to the people doing it. Regular check-ins so nothing is a surprise.
Most problems show up in the first 30 days. I stay involved until things are actually running.
Also building
I co-founded SALT Reliability to address a gap the consulting work kept surfacing — no purpose-built reliability platform for the AI systems teams are now depending on.
AIR is our platform for AI deployments — reliability scores, drift tracking, and failure modes that generic monitoring tools weren’t built for.
About

I’ve spent the last twelve years inside companies that were either scaling fast or cleaning up from scaling too fast — CRM migrations, systems integrations, infrastructure that had to hold at real volume. AI just made the same problem sharper: expensive tools that nobody trusts, doing work that could be automated.
I started SALT because the fix is almost never the tool. It’s setting the tool up around the people using it — and now, letting AI agents handle the parts that were always going to be repetitive. That’s the part I focus on.
Get started
Drop your email and I’ll reach out within 24 hours. No forms, no sales process — just a direct conversation about what your team is doing manually today.